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  • Direct Mail for 2017 and Beyond

Direct Mail for 2017 and Beyond

  • 12 Oct 2016
  • 11:00 AM - 12:00 PM (PDT)
  • Webinar


Registration is closed

Free San Diego MSMA Webcast


Direct Mail for 2017 and Beyond

Strategies, Tips and Technologies to Boost Your Online Marketing Results


Presented by Summer Gould


Summer Gould has been in the direct marketing industry working for Eye/Comm for over 25 years. Over the years she has worked in many different positions. In 2013 Summer became president of Eye/Comm. She is active in several industry organizations. She is a board member for PIA San Diego and San Diego MSMA. She is on the national board of directors for Idealliance. Check out her blog on Target Marketing Magazine, Direct Mail for the Modern Marketer. She also writes the blogs for Eye/Comm.


Direct Mail works.  79% of consumers act on Direct Mail immediately.  But many marketers are missing the boat on how to do Direct Mail most effectively.  Direct mail should not be viewed as it was 10 years ago, or even 5 years ago, it was very different than it is now.  Direct mail currently stands out in ways it never could have before.


Attend this FREE webcast and learn how to change the way you send Direct Mail, focusing on the consumer interests with a clear call to action.  Have you integrated Direct Mail with online channels?  Are you using responsive design?  Have you implemented the latest technologies – like augmented reality and Near Field Communication – to “tech up” your Direct Mail campaigns?  Have you tested using different textures and odors?  What about inks: conductive inks, leuco dyes, thermochromatic, piezochromatic and optically variable ink options?  Finally, are you aware and taking advantage of the latest USPS promotions?


Register and learn:

  • How direct mail can drive online engagement
  • Tips on how to create direct mail recipients want to receive
  • Technologies that increase direct mail’s effectiveness
  • Direct mail’s unique qualities
  • USPS Promotions for 2016-2017



How to register:


Registration is limited, so please sign up today.  Simply click on the register button on the left side of this page and complete the application form. You will receive registration confirmation, additional information and links to the webinar once you have completed your registration.



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